About Pensioen Pro

Pensioen Pro is the primary source of industry news, analyses and regulatory updates for the Dutch pensions and investment sector. Our publications reach approximately 15,500 pension fund executives and institutional investment professionals, and our annual conference & awards is the largest Dutch pension awards event in the industry.

Contact our Sales Team or have them contact you





Director Media Sales

Thomas Timmermans

+31 6 2500 7748
+31 20 592 8636





Head of International Business

Amanda Bartlett

+44 20 3465 9343
+44 77 8943 7658





Co-Head Continental European Business

Barbara Smulders

+31 6 5588 3488






Senior Sales Manager
Jan ter Laak

+31 6 22 03 34 96

Market & Opportunities
200 Pension Funds with AUM of €1700bn                                            
The Netherlands has approximately 200 pension funds/Pension Delivery Organisations managing total AUM of well over €1,700bn. 

The number of traditional pension funds has declined to roughly 190. Some assets have shifted to new Pension Delivery Organizations such as APFs (over €20bn AUM) and PPIs (nearly €16bn AUM) but the bulk of AUM is managed by a shrinking number of ever larger pension funds. 

The top five have combined assets under management of €1,036bn, while nearly 100 pension funds are managing >€1bn (as of end Q1 2021).

Key people                                            
The Dutch pensions & investment sector employs roughly 20,000 of which 5,000 are key people/decision makers including CIOs, fiduciary managers and pension fund top executives. 
With 15,500 paying subscribers, 12,000 newsletter recipients and 23,000 monthly online users Pensioen Pro reaches an estimated 90+% of the market and key players.  

In our latest (2020) outsourcing survey 78% of pension funds indicate that they have fully outsourced their asset management, with another 14% responding that their assets are managed in part by external managers. 

Even allowing for a handful of very large pension schemes managing up to ¾ of their portfolios in-house, considering that mandates are reviewed every 3 years this means that in any given year €300bn may potentially come to market.   

Please see graph below for an overview of the asset mix of Dutch pension funds over Q1 2021.
Circulation Overview & Analysis
Paid subscriptions
Pensioen Pro has 15,500 paying subscribers, 12,000 newsletter recipients and over 22,000 monthly online users.

Print circulation
Our print product Pensioen Pro Magazine has a print run of ~ 37,300 comprising ~ 2,300 premium edition requested copies & event copies, and 35,000 copies distributed with the Dutch business daily newspaper, FD. 
Paid circulation analysis: