General Info
Dutch pension fund executives and institutional investors rely on Pensioen Pro’s daily newsletter and website https://pensioenpro.nl/ as their go-to source for the latest industry news, interesting opinions and independent reporting.
Newsletters:
- Daily newsletter (week-days)
- Weekly ‘Best of the Week’ newsletter (every Thursday)
- 12,500 newsletter subscribers
Website:
- 23,000 unique users/month
- 120,000 page views/month
- 2.3 sessions per user; 2.15 pages per session
Newsletters
Advertisements:
Advertisements in our newsletters are sold per day based on availability.
Please note that dates on which adverts are to run can be changed free of charge via written confirmation up to 15 business days in advance of placement.
Deadline for material for online advertisements is 3 business days prior to placement. Pensioen Pro cannot guarantee placement for material that is received less than 3 business days in advance. All material should be sent to: linda.van.wely@fdmediagroep.nl
PP Insights Showcase:
Exclusive for Pensioen Pro Insights Market Directory Clients: the weekly newsletter showcases PP Insights partner content.
Exclusive for Pensioen Pro Insights Market Directory Clients: the weekly newsletter showcases PP Insights partner content.
In addition to editorial content, the weekly newsletter features a section highlighting select partner content. This section is reserved for clients with a profile listing in our market directory Pensioen Pro Insights.
PP Insights clients will be showcased in the weekly newsletter with a logo, headline, introductory text and link to partner content on PP Insights. We showcase max 4 partners /week.
Analysis User Data:
Please find below user data for the 2 Pensioen Pro newsletters. More detailed data available upon request.
Total Open Rate |
|
Daily Newsletter |
63,43% |
Weekly 'Best of the Week' |
51,24% |
Advertisement Options:
Leaderboard
Horizontal format that either sits at the top or at the bottom of the newsletter.
Frequency |
Rate
|
|---|---|
per newsletter |
€ 250 |
> 20 days, bulk discount on request* |
on request |
* Multiple days non-consecutive
Advertorial
Format that sits in the body of the newsletter. Two ad positions per newsletter are available. Client may deliver a ready-made advertisement for placement, or provide Pensioen Pro with text, image and title so we can do the layout for you.
Frecuency
|
Rate
|
|---|---|
per newsletter - 1st position |
€ 750 |
per newsletter - 2nd position |
€ 650 |
> 20 days, bulk discount on request* |
on request |
* Multiple days non-consecutive
Website
Advertisements on our website are sold based on cost per 1,000 impressions (cpm) depending on availability.
Please note that dates on which adverts are to run can be changed free of charge via written confirmation up to 15 business days in advance of placement.
Deadline for material for online advertisements is 3 business days prior to placement. Pensioen Pro cannot guarantee placement for material that is received less than 3 business days in advance. All material should be sent to: linda.van.wely@fdmediagroep.nl
Analysis User Data:
Please find below general statistics on our website. More in depth data pertaining to the traffic to our website or to specific ad positions is available upon request.
Sessions per user |
Users (avg month) |
Pageviews (avg month) |
Pages per Session |
|---|---|---|---|
2.3 |
23,000 |
120,000 |
2.15 |
Advertisement Options:
Leaderboard
Horizontal format that sits in the top position of the page. 2 sizes available.
Dimensions (WxH in pixels)
|
Rate
|
|---|---|
1024 x 122
or
728 x 90 |
€ 100 cpm |
Billboard
Horizontal format that sits in the top position of the page, which is larger than the leaderboard. 2 sizes available.
Dimensions (WxH in pixels)
|
Rate
|
|---|---|
1024 x 250
or
970 x 250 |
€ 110 cpm |
Home Page Advertorial
Has the same format as the articles hosted on the home page. Includes title, image and text body. Sit in the body of the articles on the home page.
Dimensions (WxH in pixels)
|
Rate
|
|---|---|
|
€ 150 cpm |
Halfpage
Half page unit format, filmstrip. Large vertical double medium rectangle format that sits in the first position in the right hand column.
Dimensions (WxH in pixels)
|
Rate
|
|---|---|
300 x 600 |
€ 120 cpm |
Rectangle
Medium rectangle format that sits in the body of the articles as well as at the bottom of the right hand column.
Dimensions (WxH in pixels)
|
Rate
|
|---|---|
300 x 250 |
€ 80 cpm |
In Article Video
Situated at the bottom of the article page.
Ratio
|
Length
|
Rate
|
|---|---|---|
16:9 |
Approx. 15 sec, max. 60 sec. |
€ 120 cpm |
Roadblock
A combination of Leaderboard or Billboard + Halfpage or Rectangle.
Dimensions (WxH in pixels)
|
Rate
|
|---|---|
Leaderboard: 1024 x 122 or 728 x 90
or Billboard: 1024 x 250 or 970 x 250
+
Rectangle: 300 x 250
or Halfpage: 300 x 600 |
€ 170 cpm |
Audience Extension Pensioen Pro
Pensioen Pro offers access to a unique audience of institutional investors and other professionals in the pensions sector. We can now target this audience on other online platforms via programmatic advertising ('Audience Extension').
What does this mean for you as an advertiser?
Your ads are also hosted on other, relevant websites that are visited by our target audience. We create a 'brand safe' environment for you, which guarantees you're only targeting a Pensioen Pro professional on whitelisted, trustworthy websites, including a 'brand safety net' based on the chosen websites' content.
Our advertisers can now employ Audience Extension to supplement their existing Pensioen Pro online campaigns. The advantage of this is that you can increase your reach at a reduced CPM rate of 50% as compared to a campaign that only makes use of Pensioen Pro's inventory*.
*Note: Advertisements will make use of entire FD Mediagroep platform in the case that Pensioen Pro inventory is exhausted.