Dutch pension fund executives and institutional investors rely on Pensioen Pro’s daily newsletter and website https://pensioenpro.nl/ as their go-to source for the latest industry news, interesting opinions and independent reporting.

Newsletters

Daily newsletter (week-days)

Weekly ‘Best of the Week’ newsletter (every Thursday)

10,500+ newsletter subscribers

Website

37,280 average unique users/month

132,806 average page views/month

1.64 average sessions per user; 1.8 pages per session

Newsletters

 

Daily Newsletter

Weekly 'Best of the Week'

Open Rate

39,8%

35%

Horizontal format that either sits at the top or at the bottom of the newsletter.

Frequency

Rate

per newsletter, Billboard header (at top of mail)

  

€ 290

per newsletter, Billboard footer (at bottom of mail)

€ 225

> 20 days, bulk discount on request
(Multiple days non-consecutive)

On demand
Technical Specifications
See example newsletter

Horizontal format that either sits at the top or at the bottom of the newsletter.

Frequency

Rate

per newsletter, Leaderboard header (at top of mail)

€ 265

per newsletter, Leaderboard footer (at bottom of mail)

€ 200

> 20 days, bulk discount on request
(Multiple days non-consecutive)

On demand
Technical Specifications
See example newsletter

Format that sits in the body of the newsletter. Two ad positions per newsletter are available. Client may deliver a ready-made advertisement for placement, or provide Pensioen Pro with text, image and title so we can do the layout for you.

 

With a price-up of 200 euros, it is possible to link to an external landing page with 'Look and Feel' of Pensioen pro.

This page is supplemented with the text: “This article is brought to you by [advertiser name]” and with “This publication is not the responsibility of the editors of Pension Pro.” See an example of a landing page here.

Frequency

Rate

per newsletter - 1st position

  

€ 780

per newsletter - 2nd position

  

€ 650

Additional extension with landing page within Pensioen Pro website

  

€ 200

> 20 days, bulk discount on request
(Multiple days non-consecutive)

On demand
Technical Specifications
See example newsletter

Partner email (Solus email)

Send an email dedicated to your product or service to our 10.500 daily email subscribers. 

Pensioen Pro offers one partner email (aka Solus email) per month. Each email is exclusive to one partner and is completely branded.

Rate: € 12,000 ex VAT

Technical Specifications

See example 

Website

Advertisements on our website are sold based on cost per 1,000 impressions (cpm) depending on availability.
 
Please note that dates on which adverts are to run can be changed free of charge via written confirmation up to 15 business days in advance of placement. 
 
Deadline for material for online advertisements is 3 business days prior to placement. Pensioen Pro cannot guarantee placement for material that is received less than 3 business days in advance. All material should be sent to: linda.van.wely@fdmediagroep.nl 

Technical Specifications

Please find below general statistics on our website. More in depth data pertaining to the traffic to our website or to specific ad positions is available upon request. 

Sessions per user

Users (avg per month)

Pageviews (avg per month)

Pages per session

1.64

37,280

132,806

1.8

Disclaimer: User and traffic data based on Google Analytics Universal until April 2024. From May 2024, the way web traffic is measured has changed dramatically: privacy protections limit the extent to which traffic can be recorded and GA Universal has been replaced by Google Analytics 4 (GA4), a fundamentally different measurement method. This produces significantly different figures. We are currently investigating how to deal with this.

Horizontal format that sits in the top position of the page. 2 sizes available.

Dimensions (WxH in pixels)

Rate

970 x 250
(for phone 320 x 100)

€ 130 cpm
Technical Specifications

Half page unit format, filmstrip. Large vertical double medium rectangle format that sits in the first position in the right hand column.

Dimensions (WxH in pixels)

Rate

300 x 600

€ 125 cpm
Technical Specifications

Medium rectangle format that sits in the body of the articles as well as at the bottom of the right hand column.

Please note: This is the only format that is also visible on our mobile website (25% of our users read our news on their mobile device). 

Dimensions (WxH in pixels)

Rate

300 x 250

€ 70 cpm
Technical Specifications

* Only advertisement format that's visible on a mobile device. 25% of our users read our news on their mobile device. 

Situated at the top and throughout the the news feed. 

Please note: Rectangle Mobile will be published on both desktop and mobile websites.

Dimensions (WxH in pixels)

Rate

300 x 250

€ 175 cpm
Technical Specifications

Example Website

Example Mobile

Has the same format as the articles hosted on the home page. Includes title, image and text body. Sit in the body of the articles on the home page. 

With a one-time price-up of 200 euros, it is possible to link to an external landing page with 'Look and Feel' of Pensioen pro.

This page is supplemented with the text: “This article is brought to you by [advertiser name]” and with “This publication falls outside the responsibility of the editors of Pensioen Pro.”

Dimensions (WxH in pixels)

Rate
  • 600 x 400 for image
  • 30 words text
  • Title (short)

€ 125 cpm

Additional extension with landing
page within Pensioen Pro website

€ 200 euro
Technical Specifications

A combination of Billboard + Halfpage + Rectangle. 

Dimensions (WxH in pixels)

Rate

Billboard: 970 x 250
+
Halfpage: 300 x 600
+
Rectangle: 300 x 250

€ 200 cpm
Technical Specifications

The client can buy their own online partner page in the 'Kennisbank' on PensioenPro.nl for twelve months, starting any day of the year.

Note: Kennisbank exclusively online, please see Institutional Investment Guide for print options.

Partner content is updated monthly

Partner content highlighted at least twice per year in Pensioen Pro weekly newsletter

Uploading of new content done by Pensioen Pro staff

Duration

Rate

12 months

€ 6,500

Situated at the bottom of the article page.

Ratio

Length

Rate

16:9

Approx. 15 sec, max. 60 sec.

  

€ 140 cpm
Technical Specifications

General Information:
Bespoke Video Advertorial can be produced in various formats, including for explample a one-on-one interview or a host plus 2 speakers. Sessions are pre-recorded and the video that's produced will run online as stated in included package below.

Details:

  • Video advertorial up to 20 minutes
  • Presented by an experienced presenter
  • Video professionally produced by FD Business
  • Topic and speaker can be determined by the sponsor
  • Video advertorial branded only with sponsor's name. No Pensioen Pro branding
  • Note: Video is hosted on the sponsor's website

Pricing:
Sponsorship single Video Advertorial = €8,500 and €24,000 for a set of three

Included in the Package:

  • Video once featured as advertorial in Pensioen Pro Newsletter and as a home page advertorial with 5,000 impressions on the Pensioen Pro website
    Possible to prolong this campaign by buying more views.
  • Video can be used on the client's social media.

Note: Video can be hosted by client on multiple platforms e.g. their own website, their Pensioen Pro Insights profile, their Partner Page on Pensioen Pro website

Technical Specifications

Pensioen Pro offers access to a unique audience of institutional investors and other professionals in the pensions sector. We can now target this audience on other online platforms via programmatic advertising ('Audience Extension').

Our advertisers can now employ Audience Extension to supplement their existing Pensioen Pro online campaigns. The advantage of this is that you can increase your reach at a reduced CPM rate of 50% as compared to a campaign that only makes use of Pensioen Pro's inventory*.

*Note: Advertisements will make use of entire FD Mediagroep platform in the case that Pensioen Pro inventory is exhausted.  

What does this mean for you as an advertiser?

Your ads are also hosted on other, relevant websites that are visited by our target audience.

We create a 'brand safe' environment for you, which guarantees you're only targeting a Pensioen Pro professional on whitelisted, trustworthy websites​​​​​​, including a 'brand safety net' based on the chosen websites' content.