Pensioen Pro magazine consistently earns readership from its senior audience at pension funds and other institutional investors, thanks to the high level of trust the magazine has built among our senior readers since the first issue appeared ten years ago. This 'earned trust' also makes the magazine a valuable, relevant medium for advertisers to promote brand and thought leadership content to this influential group of decision makers.

How does Pensioen Pro earn its magazine readership in the digital age?

Pensioen Pro’s high quality editorial, based on rigorous, independent journalism, has built a high level of trust among our senior readers and is the key reason they continue to value the magazine. 

Today, a lot of news content is consumed online, and that also applies to Pensioen Pro's reporting on the pension sector via the newsletters and the pensioenpro.nl website. For readers and advertisers alike, Pensioen Pro’s print magazine is an indispensable and valuable addition to the online content. Pensioen Pro magazine magazine is packed with in-depth feature articles ranging from interviews, opinion and analysis to extensive reports: ‘long form’ content that is not easily read online. Print is read when it is convenient, without distraction and unsolicited interruption. for a very significant body of our audience the printed magazine format is a more comfortable, convenient and productive experience. These are the main reasons why our readers continue to love the magazine.

Print also scores well on sustainability

The ecological footprint of print media is comparable to, or even smaller than, digital news (*). Once produced, a print magazine can be read and reread by multiple readers without increasing the footprint, while the use of recycled and reusable material further reduces the footprint. The paper used for Pensioen Pro magazine is PEFC certified (certificate available on request, as well as the brochure about the differences between FSC and PEFC certified paper). Our printer also produces CO2 Neutral (certificate issued by the Green Balance Foundation available on request) and uses VCS rights, an international CO2 compensation standard.

ISO 14001:2015 certified.

* Sources:

• According to Milieu Central: "Reading via a desktop, laptop, tablet or e-reader is harmful to the environment. You use energy that way: in addition to producing and using the device, a lot of energy is also needed for data traffic. Data servers consume a lot of energy."
• According to a study by the Swedish Magazine Publishers Association, based on Swedish figures on reading behavior and energy consumption, it is better to read a paper publication from 40 minutes of news consumption per day
• Studies such as Moberg (2009) conclude that when reading time is 30 minutes a day, an internet newspaper has the same impact as a printed one.