Online

Deadline for material for online advertisements is 3 business days prior to placement. Pensioen Pro cannot guarantee placement for material that is received less than 3 business days in advance.

Deadline for material for Partner emails (solus emails) is 5 business days prior to placement. Pensioen Pro cannot guarantee placement for material that is received less than 5 business days in advance.


All material should be sent to: linda.van.wely@fdmediagroep.nl 

Dates on which adverts are to run can be changed free of charge via written confirmation up to 15 business days in advance of placement.

Client will be billed the full amount for any cancellations that are communicated less than 1 month prior to start date of placement.

Email dedicated to your product or service.

Copy Requirements

  

Subject Line

Maximum 65 characters

Headline

Maximum 65 characters

Email body text

As plain text of up to 250 words divided into 3/4 paragraphs. Formatting options: bold, italics, underline, bullets.

Call to Action
(minimum one)

Click-through URL with UTM code

Image Requirements

  

Logo for in Header

High resolution Logo with transparent background in .EPS or PNG format

Landscape image

Static image in landscape format. All images should be sent as .JPG or .PNG

Additional in line images
 

  

Additional Requirements

Two or more colours to use in your email
(hex colour codes e.g. #XXXXXX)

All material must be received 5 business days in advance of email send date! 
(this to allow for building, testing, proofing and sign off)

Horizontal format that either sits at the top or at the bottom of the newsletter.

Initial Dimensions (WxH in pixels)

970 x 250

Max Expanded Dimensions

N/A

File Type

JPG, PNG, GIF, 3rd party ad tag (no Javascript)

Max Initial File Load Size

199 kB

Subsequent Max Polite File Load Size

N/A

Clickout URL

When making use of regular URL's, it is not possible to measure traffic in your Analytics system. In order to measure this from your end, please make use of a clicktracker or UTM code.

Horizontal format that sits in the top position of the page. Larger format than leaderboard.

Horizontal format static image that either sits at the top or at the bottom of newsletter.

Initial Dimensions (WxH in pixels)

728 x 90

Max Expanded Dimensions

N/A

File Type

JPG, PNG, GIF, 3rd party ad tag (no Javascript)

Max Initial File Load Size

199 kB

Subsequent Max Polite File Load Size

N/A

Clickout URL

When making use of regular URL's, it is not possible to measure traffic in your Analytics system. In order to measure this from your end, please make use of a clicktracker or UTM code.

Format that sits in the lower third of newsletter. There are 2 layout options:

  1. Pensioen Pro can handle the layout for you. In this case, please provide us with text, title, link and image seperately. Please adhere to the specifications according to the table below. There is room to place 1 image in the advertorial. You can either place your logo or an image (possible to superimpose your logo on the image) of your choosing.
     
  2. You can do the layout in-house. In this case, please provide a static image of W730 x H350 (pixels) as well as a link. Your advertorial will be loaded into the newsletter as an image. 

Title

We suggest to keep this short

Text

A concise text inviting clicks in a maximum of 40 words

Logo or Image (WxH in pixels)

Square format of 600x600px is the space for your logo or image

File Type Logo

EPS, AI (vector format preferred), JPG, PNG

File Type Image

JPG, PNG, EPS, AI

Clickout URL

When making use of regular URL's, it is not possible to measure traffic in your Analytics system. In order to measure this from your end, please make use of a clicktracker or UTM code.

Additional extension with landing page within Pensioen Pro website

 

  • Recommended length of the article: approx. 600 to 800 words.
  • Provided with a matching photo (royalty-free) to support the article.
  • Layout similar to Pensioen Pro articles, but with a different font supplied as:

    - Headline
    - Introduction
    - Text
    - Possibility supplemented with streamer and/or text frame
    - In the article you can also refer to your own page with an URL

Horizontal format that sits in the top position of the page. Larger format than leaderboard.

Initial Dimensions (WxH in pixels)

970 x 250
(for mobile 320x100)

File Type

JPG, PNG, 3rd party code, animated GIF, HTML5
(See HTML5 specifications below)

Max Initial File Load Size

199 kB

Max Animation Frame Rate

24 fps

Max Looping

3

Audio

Playing audio in display ads without a click from the user is not allowed.

Clickout URL

When making use of regular URL's, it is not possible to measure traffic in your Analytics system. In order to measure this from your end, please make use of a clicktracker or UTM code.

Half page unit format, filmstrip. Large vertical double medium rectangle format that sits in the first position in the right hand column.

Initial Dimensions (WxH in pixels)

300 x 600
Max file size is less than 1.000.000 bytes

File Type

JPG, PNG, 3rd party code, animated GIF, HTML5
(See HTML5 specifications below)

Max Initial File Load Size

199 kB

Max Animation Frame Rate

24 fps

Max Looping

3

Audio

Playing audio in display ads without a click from the user is not allowed.

Clickout URL

When making use of regular URL's, it is not possible to measure traffic in your Analytics system. In order to measure this from your end, please make use of a clicktracker or UTM code.

Medium rectangle format that sits in the body of the articles as well as at the bottom of the right hand column.

Initial Dimensions (WxH in pixels)

300 x 250
Max file size is less than 1.000.000 bytes

File Type

JPG, PNG, 3rd party code, animated GIF, HTML5
(See HTML5 specifications below)

Max Initial File Load Size

199 kB

Max Animation Frame Rate

24 fps

Max Looping

3

Audio

Playing audio in display ads without a click from the user is not allowed.

Clickout URL

When making use of regular URL's, it is not possible to measure traffic in your Analytics system. In order to measure this from your end, please make use of a clicktracker or UTM code.

Same format as an article on the homepage. Sits in the body of the articles.

There is room to place 1 image in the advertorial. You can either place your logo or an image (possible to superimpose your logo on the image) of your choosing. Pensioen Pro does the layout for this advertisement.

Title

We suggest to keep this short. Max 10 words

Text

A concise text inviting clicks in a maximum of 30 words

Logo or Image (WxH in pixels)

600 x 400 is the size for a logo or an image

File Type Logo

EPS, AI (vector format preferred), GIF, JPG, PNG

File Type Image

JPG, PNG, EPS, AI

Clickout URL

When making use of regular URL's, it is not possible to measure traffic in your Analytics system. In order to measure this from your end, please make use of a click tracker or UTM code.

Additional article on Advertorial

 

  • Recommended length of the article: approx. 600 to 800 words.
  • Provided with a matching photo (royalty-free) to support the article.
  • Layout such as Pensioen Pro with a different font supplied as:
  1. Headline
  2. Introduction
  3. Text
  4. Possibility supplemented with streamer and/or text frame
  5. In the article you can also refer to your own page with an URL

A combination of Leaderboard or Billboard ánd Halfpage ánd Rectangle. 

Initial Dimensions (WxH in pixels)

Leaderboard: 728x90 or Billboard: 1024/970x250
+
Halfpage: 300x600
+
Rectangle: 300x250

File Type

JPG, PNG, 3rd party code, animated GIF, HTML5
(See HTML5 specifications below)

Max Initial File Load Size

199 kB

Max Animation Length

30 sec 

Max Animation Frame Rate

24 fps

Max Looping

3

Audio

Playing audio in display ads without a click from the user is not allowed.

Clickout URL

When making use of regular URL's, it is not possible to measure traffic in your Analytics system. In order to measure this from your end, please make use of a clicktracker or UTM code.

Situated at the bottom of the article  page.

Ratio

16:9

File Type

JPG, PNG, 3rd party code, animated GIF, HTML5
(See HTML5 specifications below)

Video Length

Approx. 15 seconds, max. 30 seconds. Attn: try to keep the file size as small as possible. Max 9999KB

Max Initial File Load Size

199 kB

Max Animation Frame Rate

24 fps

Max Animation Length

15 sec 

Max Looping

3

Audio

Playing audio in display ads without a click from the user is not allowed.

Clickout URL

When making use of regular URL's, it is not possible to measure traffic in your Analytics system. In order to measure this from your end, please make use of a clicktracker or UTM code.
  • HTML5 must be sent as a ZIP file 
  • Only valid way to send HTML5 is via WeTransfer to linda.van.wely@fdmediagroep.nl, because HTML5 attachments that contain Javascript are blocked from our email server. 
  • All codes must be SSL compliant (use https, NOT http)
  • Already implement the clickout URL in the HTML5 file
  • IMPORTANT: Implement the Google guidelines accurately for all advertisements. HTML5 ads will not function if guidelines not implemented exactly. 
  • Google guidelines: https://support.google.com/dfp_premium/answer/7046799?hl=en

Magazine

  • Certified PDF
  • A4 – W210mm x H297mm
  • CMYK (no RGB)
  • Crop marks
  • All images 300 dpi
  • Bleed 5mm
  • When supplying a PDF, the OPI settings must be switched OFF
  • Additionally, you may provide us with a URL that your ad will link to in the digital Flipbook
  • 1 page: 600 words + 70-word contact details + 150-word disclaimer + small photo + logo
  • 2 pages: 1300 words + 70-word contact details + 150-word disclaimer + small photo + logo
  • Pictures, graphics, very long titles and/or stand firsts will affect word count. Please allow approximately 200 words for 1 graph and 330 words for a medium size picture. 
  • Additionally, you may provide us with a URL that your ad will link to in the digital Flipbook

Optional: Pensioen Pro can do the layout for advertorial/sponsored commentary at no extra cost. If making use of this option, please send material by copy deadline. If layout is done in-house, please send completed material by the print-ready advert deadline.


All material should be sent to bouwien.hoorntje@fdmediagroep.nl. 

Clients can have their advertorial, sponsored commentary or sponsored interview produced by professionals selected by Pensioen Pro. We will put you in contact with a first class specialized journalist, translator and designer that meet all of Pensioen Pro’s quality standards.

€ 950
1/1 page

(text + standard layout)

€ 1,350
2/1 page

(text + standard layout)

€ 70ct
per word

(translation EN→NL)

This ad position sits to the left of the magazine's front cover.

Dimensions (pixels, WxH) Desktop & Tablet

768 x 1024

Dimensions (pixels, WxH) Mobile

320 x 250

URL

Please provide a separate URL for mobile.

This ad position will appear in the flow of the digital magazine and will pop up between pages after 10 swipes/clicks. The advert will take up the entire space below the top bar inside of the frame (for size, see figure on the right).

Dimensions (pixels, WxH) Desktop & Tablet

768 x 1024

Dimensions (pixels, WxH) Mobile

320 x 250

URL

Please provide a separate URL for mobile.

This ad position sits below the publication and remains visible throughout the whole reading experience.

Dimensions (pixels, WxH) Desktop & Tablet

728 x90

Dimensions (pixels, WxH) Mobile

320 x 50

URL

Please provide a separate URL for mobile.

Notice for cancellation not less than one month prior to copy deadline date. We reserve the right to invoice for orders cancelled within this period.