Pensioen Pro magazine consistently earns readership from its senior audience at pension funds and other institutional investors, thanks to the high level of trust the magazine has built among our senior readers since the first issue appeared ten years ago. This 'earned trust' also makes the magazine a valuable, relevant medium for advertisers to promote brand and thought leadership content to this influential group of decision makers.

How does Pensioen Pro earn its magazine readership in the digital age?

Pensioen Pro’s high quality editorial, based on rigorous, independent journalism, has built a high level of trust among our senior readers and is the key reason they continue to value the magazine. 

Today, a lot of news content is consumed online, and that also applies to Pensioen Pro's reporting on the pension sector via the newsletters and the pensioenpro.nl website. For readers and advertisers alike, Pensioen Pro’s print magazine is an indispensable and valuable addition to the online content. Pensioen Pro magazine magazine is packed with in-depth feature articles ranging from interviews, opinion and analysis to extensive reports: ‘long form’ content that is not easily read online. Print is read when it is convenient, without distraction and unsolicited interruption. for a very significant body of our audience the printed magazine format is a more comfortable, convenient and productive experience. These are the main reasons why our readers continue to love the magazine.

The power of advertising in Pensioen Pro magazine. 7 advantages:

• Target specific ‘buy side’ audience: print advertising catches the attention of a hard-to-reach, time-poor and extremely valuable and influential buy-side audience. Asset owners form an important part of the range of Pensioen Pro magazine.
• Build brand trust and credibility: Association with a respected print magazine through being featured prominently in its pages tends to enhance a brand's reputation.
• Generate high levels of brand recall and desire: Many studies have found that readers comprehend and retain information more effectively when they read in print rather than on digital devices.
• Longer lifespan: journals such as Pensioen Pro magazine are usually kept for a long time and are often consulted as a reference work, resulting in multiple contact moments.
• Multiple readers: trade journals are often read at work, the place where decisions are also made, and are often passed on to colleagues (the pass-on factor is approximately 4).
• More effective media mix: Using print and digital media together creates a cohesive, multi-channel marketing campaign that reaches your target audience at different touchpoints.
• Print converts very well: According to the CMO Council, 79% of people surveyed take action after seeing print ads, compared to 45% after seeing digital ads.

Print also scores well on sustainability

The ecological footprint of print media is comparable to, or even smaller than, digital news (*). Once produced, a print magazine can be read and reread by multiple readers without increasing the footprint, while the use of recycled and reusable material further reduces the footprint. The paper used for Pensioen Pro magazine is PEFC certified (certificate available on request, as well as the brochure about the differences between FSC and PEFC certified paper). Our printer also produces CO2 Neutral (certificate issued by the Green Balance Foundation available on request) and uses VCS rights, an international CO2 compensation standard.

and is ISO 14001:2015 certified.

* Sources:
- According to Milieu Central: "Reading via a desktop, laptop, tablet or e-reader is harmful to the environment. You use energy that way: in addition to producing and using the device, a lot of energy is also needed for data traffic. Data servers consume a lot of energy."
- According to a study by the Swedish Magazine Publishers Association, based on Swedish figures on reading behavior and energy consumption, it is better to read a paper publication from 40 minutes of news consumption per day
- Studies such as Moberg (2009) conclude that when reading time is 30 minutes a day, an internet newspaper has the same impact as a printed one.

Frequency:

4 issues annually. The first issue of each year includes our Institutional Investment Guide; companies listed in this directory also get a partner page on Pensioen Pro.

Reach:

• Total print circulation of 2,500 (Pension Pro subscribers)
• Each edition distributed as interactive, digital flipbook to all 11,500 newsletter subscribers (for example, click here)
• Pensioen Pro Magazine is also distributed at industry events (minimum of 3 events per year) for an additional print run of 3 x 200

* Deadlines are preliminary and may vary slightly.

• 1/1 page (text + standard layout) €950
• 2/1 page (text + standard layout) €1,350
• Translation EN→NL €70ct per word