Please click covers depicted above for corresponding digital flipbook.

We deliver four print issues annually, each produced as a premium product of coffee-table quality – special issues with timeless, top-notch content, that readers want sitting on their desk for a year or longer.

Each of these four print issues will be distributed to the full Pension Pro readership as well as to the wider investment community, with hard back copies to be distributed separately to pension executives.

Pensioen Pro magazine consistently earns readership from its senior audience at pension funds and other institutional investors, thanks to the high level of trust the magazine has built among our senior readers since the first issue appeared ten years ago. This 'earned trust' also makes the magazine a valuable, relevant medium for advertisers to promote brand and thought leadership content to this influential group of decision makers.

How does Pensioen Pro earn its magazine readership in the digital age?

Pensioen Pro’s high quality editorial, based on rigorous, independent journalism, has built a high level of trust among our senior readers and is the key reason they continue to value the magazine. 

Today, a lot of news content is consumed online, and that also applies to Pensioen Pro's reporting on the pension sector via the newsletters and the website. For readers and advertisers alike, Pensioen Pro’s print magazine is an indispensable and valuable addition to the online content. Pensioen Pro magazine magazine is packed with in-depth feature articles ranging from interviews, opinion and analysis to extensive reports: ‘long form’ content that is not easily read online. Print is read when it is convenient, without distraction and unsolicited interruption. for a very significant body of our audience the printed magazine format is a more comfortable, convenient and productive experience. These are the main reasons why our readers continue to love the magazine.

The power of advertising in Pensioen Pro magazine. 7 advantages:

• Target specific ‘buy side’ audience: print advertising catches the attention of a hard-to-reach, time-poor and extremely valuable and influential buy-side audience. Asset owners form an important part of the range of Pensioen Pro magazine.
Build brand trust and credibility: Association with a respected print magazine through being featured prominently in its pages tends to enhance a brand's reputation.
Generate high levels of brand recall and desire: Many studies have found that readers comprehend and retain information more effectively when they read in print rather than on digital devices.
Longer lifespan: journals such as Pensioen Pro magazine are usually kept for a long time and are often consulted as a reference work, resulting in multiple contact moments.
• Multiple readers: trade journals are often read at work, the place where decisions are also made, and are often passed on to colleagues (the pass-on factor is approximately 4).
More effective media mix: Using print and digital media together creates a cohesive, multi-channel marketing campaign that reaches your target audience at different touchpoints.
• Print converts very well: According to the CMO Council, 79% of people surveyed take action after seeing print ads, compared to 45% after seeing digital ads.

Print also scores well on sustainability

The ecological footprint of print media is comparable to, or even smaller than, digital news (*). Once produced, a print magazine can be read and reread by multiple readers without increasing the footprint, while the use of recycled and reusable material further reduces the footprint. The paper used for Pensioen Pro magazine is PEFC certified (certificate available on request, as well as the brochure about the differences between FSC and PEFC certified paper). Our printer also produces CO2 Neutral (certificate issued by the Green Balance Foundation available on request) and uses VCS rights, an international CO2 compensation standard.

and is ISO 14001:2015 certified.

* Sources:
- According to Milieu Central: "Reading via a desktop, laptop, tablet or e-reader is harmful to the environment. You use energy that way: in addition to producing and using the device, a lot of energy is also needed for data traffic. Data servers consume a lot of energy."
- According to a study by the Swedish Magazine Publishers Association, based on Swedish figures on reading behavior and energy consumption, it is better to read a paper publication from 40 minutes of news consumption per day
- Studies such as Moberg (2009) conclude that when reading time is 30 minutes a day, an internet newspaper has the same impact as a printed one.


4 issues annually. The first issue of each year includes our Institutional Investment Guide; companies listed in this directory also get a partner page on Pensioen Pro.


  • Total print circulation of 2,500 (Pension Pro subscribers)
  • Each edition distributed as interactive, digital flipbook to all 11,500 newsletter subscribers (for example, click here)
  • Pensioen Pro Magazine is also distributed at industry events (minimum of 3 events per year) for an additional print run of 3 x 200
A detailed synopsis of each issue is published 6 weeks prior to booking deadline. If you'd like to receive these and keep up to date with other Pensioen Pro events, sign up to our marketing newsletter.

General Info

IIG 2024
(January, #45)
Annual Institutional Investment Guide
Brings into focus the important trends and developments and offers an insider view of investment related issues central to the Dutch sector. Tied into the Pensioen Pro partner page, where knowledge partners can post online content. This is the authoritative annual guide that sits on every institutional desk in the Netherlands.
For more information about placing your company profile in this guide, click here.
  • Investment outlook: getting the full picture – our journalists speak with pension funds, asset managers and academics about market outlooks, Dutch institutional expectations and pitfalls in the year ahead
  • Trends and developments in the institutional market in the Netherlands – from allocation trends to outsourcing 
  • Preparing for the Transition – How are pension funds preparing their portfolios for the new pension system?
  • Directory – annual listing of top supply side providers and consultants
Focus on Distribution
(March, #46)

The shift to a DC system is putting the spotlight on the distribution. In addition we look at IT and data cleaning challenges.
This issue is published on the day of our Focus Conference on 20 March 2024.  

  • Focus on Distribution – The shift to a DC system is putting the spotlight on the distribution (vs accumulation) phase: we discuss investment implications and take a close look at strategies and instruments best suited for different types of pension funds.
  • All systems ready: preparing for the transition – We look at the main challenges and solutions for the gargantuan pension admin task ahead from cleaning data to upgrading IT-systems in the transition to a new pension system.
  • Investment Tech – How can innovations help the industry meet the needs of the new pension system?

The Future of Pensions Issue
(June, #47)

The 'Future of Pensions Act' has been signed into law, but much remains to be done to implement the new system.  How is the sector getting on and what is the impact on investments, management and governance? This issue is published on the day of our annual 'Future of Pensions' conference.

  • The Preparations for the transition are in full swing. We take stock: how are the first movers getting on and what are the main challenges ahead?.

  • Investing in transition: how are pension funds funds investing during the transition period?

  • Getting Real: How can institutional investors tackle inflation - now, and in the new pension system?

Asset Management Special
(September/October, #48)

Special issue focussing on investment in Natural Capital, sustainable Debt, and Stewardship. Is published on the day of our September Investor Council event.

  • Preparing for the Big Change – How are institutional investors preparing their portfolios for the switch to DC?
  • Inflation: – We look at how pension funds are tackling the inflation problem 
  • Long-term Investing (ESG) – Trends and developments in the Dutch pensions sector
  • Strategies in close-up 


Copy & Advert Booking Deadline

Print-ready Advert Deadline

Publishing Date

Institutional Investment Guide / #45

7 Dec 2023

19 Dec 2023

9 Jan 2024


14 Feb 2024

29 Feb 2024

19 Mar 2024


13 May 2024

28 May 2024

18 Jun 2024


29 Aug 2024

12 Sep 2024

25 Sept 2024

* Deadlines are preliminary and may vary slightly.

Trim Size
2x full page
€ 14,000
Full Page
W210mm x H297mm
€ 7,500
1/2 Page
W186mm x H132mm
€ 4.100
Gate Fold
full page + 2x W105mm x H297mm
€ 20,665
Belly Band
Various sizes possible
€ 12,400
W105mm x H297mm (to be printed on both sides)
€ 12,650
Other specifications and advertisement options, like e.g. inserts are possible on demand.
Surcharge for cover positions:
  • 15% for cover 4 (OBC)
  • 15% for cover 2 (IFC)
  • 10% for cover 3 (IBC)
Clients can have their advertorial, sponsored commentary or sponsored interview produced by professionals selected by Pensioen Pro. We will put you in contact with a first class specialized journalist, translator and designer that meet all of Pensioen Pro’s quality standards.

  • 1/1 page (text + standard layout) €950
  • 2/1 page (text + standard layout) €1,350
  • Translation EN→NL €70ct per word