Dutch pension fund executives and institutional investors rely on Pensioen Pro’s daily newsletter and website https://pensioenpro.nl/ as their go-to source for the latest industry news, interesting opinions and independent reporting.

Newsletters:

  • Daily newsletter (week-days)
  • Weekly ‘Best of the Week’ newsletter (every Thursday)
  • 11,000+ newsletter subscribers


Website:

  • 37,280 average unique users/month
  • 132,806 average page views/month
  • 1.64 average sessions per user; 1.8 pages per session

Newsletters

Advertisements:
Advertisements in our newsletters are sold per day based on availability.
 
Please note that dates on which adverts are to run can be changed free of charge via written confirmation up to 15 business days in advance of placement. 
 
Deadline for material for online advertisements is 3 business days prior to placement. Pensioen Pro cannot guarantee placement for material that is received less than 3 business days in advance. All material should be sent to: linda.van.wely@fdmediagroep.nl
* Multiple days non-consecutive
Subscribe to our newsletter for free
See example newsletter
Please find below user data for the 2 Pensioen Pro newsletters. More detailed data available upon request.
 
Total Open Rate
Daily Newsletter
70,13%
Weekly 'Best of the Week'
53,96%
See example newsletter
Horizontal format that sits at the top of the newsletter.
Frequency
Rate
per newsletter, Billboard header (at top of mail)
€ 295
> 20 days, bulk discount on request*
on request
* Multiple days non-consecutive
Technical Specifications
Horizontal format that either sits at the top or at the bottom of the newsletter.
Frequency
Rate
per newsletter, Leaderboard header (at top of mail)
€ 275

per newsletter, Leaderboard footer (at bottom of mail)

€ 225
> 20 days, bulk discount on request*
on request
* Multiple days non-consecutive
Technical Specifications
Format that sits in the body of the newsletter. Two ad positions per newsletter are available. Client may deliver a ready-made advertisement for placement, or provide Pensioen Pro with text, image and title so we can do the layout for you.
 
With a price-up of 200 euros, it is possible to link to an external landing page with 'Look and Feel' of Pensioen pro.
This page is supplemented with the text: “This article is brought to you by [advertiser name]” and with “This publication is not the responsibility of the editors of Pension Pro.” See an example of a landing page here.
Frecuency
Rate
per newsletter - 1st position
€ 795

per newsletter - 2nd position

€ 690

Additional extension with landing page within Pensioen Pro website

€ 200

> 20 days, bulk discount on request*

on request
* Multiple days non-consecutive
Technical Specifications

Website

Advertisements on our website are sold based on cost per 1,000 impressions (cpm) depending on availability.
 
Please note that dates on which adverts are to run can be changed free of charge via written confirmation up to 15 business days in advance of placement. 
 
Deadline for material for online advertisements is 3 business days prior to placement. Pensioen Pro cannot guarantee placement for material that is received less than 3 business days in advance. All material should be sent to: linda.van.wely@fdmediagroep.nl 
 
Please find below general statistics on our website. More in depth data pertaining to the traffic to our website or to specific ad positions is available upon request. 
Sessions per user
Users (avg month)
Pageviews (avg month)
Pages per Session
1.64
37,280
132,806
1.8
Horizontal format that sits in the top position of the page. 2 sizes available.
Dimensions (WxH in pixels)
Rate
970 x 250
(for phone 320 x 100
€ 135 cpm
Technical Specifications

Only advertisement format that's visible on a mobile device. 25% of our users read our news on their mobile device. 

Situated at the top and throughout the the news feed. 

Please note: Rectangle Mobile will be published on both desktop and mobile websites.

Dimensions (WxH in pixels)

Rate

300 x 250

€ 75 cpm
Technical Specifications
Half page unit format, filmstrip. Large vertical double medium rectangle format that sits in the first position in the right hand column.
Dimensions (WxH in pixels)
Rate
300 x 600
€ 130 cpm
Technical Specifications
Medium rectangle format that sits in the body of the articles as well as at the bottom of the right hand column.
 
Please note: This is the only format that is also visible on our mobile website (25% of our users read our news on their mobile device). 
Dimensions (WxH in pixels)
Rate
300 x 250
€ 75 cpm
Technical Specifications
Has the same format as the articles hosted on the home page. Includes title, image and text body. Sit in the body of the articles on the home page. 
 
With a one-time price-up of 200 euros, it is possible to link to an external landing page with 'Look and Feel' of Pensioen pro.
This page is supplemented with the text: “This article is brought to you by [advertiser name]” and with “This publication falls outside the responsibility of the editors of Pensioen Pro.”
Dimensions (WxH in pixels)
Rate
  • 600 x 600 for image
  • 60 words text
  • Title
 
€ 130 cpm
Additional extension with landing page within Pensioen Pro website
€ 200
Technical Specifications
A combination of Billboard + Halfpage + Rectangle. 
Dimensions (WxH in pixels)
Rate
Billboard: 970 x 250
+
Halfpage: 300 x 600
+
Rectangle: 300 x 250
€ 215 cpm
Technical Specifications

The client gets its own online partner page in the 'Kennisbank' on PensioenPro.nl for the duration of twelve months. All kinds of content relevant to the subject can be posted here on a monthly basis. This information is placed on the online partner page by employees of Pensioen Pro. To boost the partner page, partner content is advertised on the website and at least twice a year in the Pensioen Pro weekly newsletter.

Duration

Rate

12 month

€ 7,500
Situated at the bottom of the article page.
Ratio
Length
Rate
16:9
Approx. 15 sec, max. 60 sec.
€ 150 cpm
Technical Specifications

General Information:
Bespoke Video Advertorial can be produced in various formats, including for explample a one-on-one interview or a host plus 2 speakers. Sessions are pre-recorded and the video that's produced will run online as stated in included package below. Details:

  • Video advertorial up to 20 minutes
  • Presented by an experienced presenter
  • Video professionally produced by FD Business
  • Topic and speaker can be determined by the sponsor
  • Video advertorial branded only with sponsor's name. No Pensioen Pro branding
  • Note: Video is hosted on the sponsor's website

Pricing:
Sponsorship single Video Advertorial = €8,500 and €24,000 for a set of three

Included in the Package:

  • Video once featured as advertorial in Pensioen Pro Newsletter and as a home page advertorial with 5,000 impressions on the Pensioen Pro website
    Possible to prolong this campaign by buying more views.
  • Video can be used on the client's social media.

Note: Video can be hosted by client on multiple platforms e.g. their own website, their Pensioen Pro Insights profile, their Partner Page on Pensioen Pro website

Technical Specifications

Pensioen Pro offers access to a unique audience of institutional investors and other professionals in the pensions sector. We can now target this audience on other online platforms via programmatic advertising ('Audience Extension').

What does this mean for you as an advertiser?
Your ads are also hosted on other, relevant websites that are visited by our target audience. We create a 'brand safe' environment for you, which guarantees you're only targeting a Pensioen Pro professional on whitelisted, trustworthy websites​​​​​​, including a 'brand safety net' based on the chosen websites' content.

Our advertisers can now employ Audience Extension to supplement their existing Pensioen Pro online campaigns. The advantage of this is that you can increase your reach at a reduced CPM rate of 50% as compared to a campaign that only makes use of Pensioen Pro's inventory*.

*Note: Advertisements will make use of entire FD Mediagroep platform in the case that Pensioen Pro inventory is exhausted.  

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